Parker Direct, a division of Parker Pad & Printing Ltd., is the wise choice for a complete, one-stop shop for all of your print and direct mail needs.
Launching your message with impact
Need to send a personalized letter with 25,000 brochures? Want to mail 500 invitations for an event in two weeks?
Parker Direct knows what it takes to send your message by mail with the speed of a flying bullet, and reach your intended audience with deft accuracy. We are your “one stop” direct mail solution, offering you one team of advisers for direct mail expertise, from printing to delivery. We provide the full scope of print production, materials management, distribution, mailings, warehousing and inventory-services.
Partnered with Canada Post Smartmail Marketing™, Parker Direct can help you find new customers and increase the value of your existing ones. Working with Parker Direct gives you access to the kind of expertise and experience that’s usually reserved for larger businesses. You’ll benefit from the past experience and success our partners bring to the table. And, we take care of the details for you – such as sorting and grouping your direct mail by postal route, following printing specifications and much more.
Mailings
Parker Pad & Printing does simple mailings—a generic letter into a window or non-window envelope—and very complex variable data mailings with multiple versions, multiple languages, different letterhead and envelopes. Some mailings have images that may change on the fly for as few as 50 letters and upwards of 250,000 or more.
We fulfill the most complex programs, including kitting, stuffing, inserting, and mailing or shipping. We provide all services including art creation if required, data sorts, printing and finishing.
Direct Mail Projects
Canadian Printer Magazine Covers, December 2007
Parker Pad & Printing provided a way for Canadian Printer to produce more than 12,000 personalized covers for its December 2007 issue. Using subscriber information about each subscriber’s specific industry, company size, job title and geographic area, the cover art features customized messages on the labels of pill bottles and on a prescription pad. We printed the high quality, glossy custom Canadian Printer covers on a KODAK NEXPRESS 2100 Digital Production Color Press with variable data managed by KODAK DARWIN Pro Software.
Credit Card Packages
Parker Pad & Printing provided litho and digital print packages for thirty different credit cards when new or renewed cards are sent to the financial institution’s customers. Each package contains a pocket folder, an information booklet and six insurance inserts. Packages are printed and kitted in six-month supplies with half being delivered to the credit card manufacturer and the balance being held in inventory. We fill direct requests from the regional marketing departments within 24 hours and often print and fulfill within the same time frame, with copy changes. The benefits to the credit card company are fast turn-around, reduced investment in large inventories, and cost efficient production.
Corporate Sourcing for Holiday Cards
For many years, Parker Pad & Printing has managed the print, packaging and distribution of corporate Christmas Cards for a large financial institution. Over 300,000 cards are ordered on-line via direct link to Parker Pad & Printing and delivered to approximately 3,000 locations both nationally and internationally. Delivery is tracked and confirmed and billing is direct to client’s transit or via credit card.
For Sample Products
Parker Pad & Printing supplied the printed materials, kitting and national distribution of dental sampling programs. Every 6 months, 5 million sample products and support materials are delivered to over 17,600 dentists in 3 to 4 weeks. Addresses are checked and verified with less than 1.6% of kits returned due to address changes.